Marketing is the vital key for every business, may it be large, medium, or small business, having said that Dental Clinics too, comes under the same category. If you are a dentist practicing in our own clinic, in order to grow your dental clinic, you need to have at least 20 to 30 patients every month. And to attract new dental patients, it is a must to have a full proof digital marketing strategy for dentists.
Digital Marketing for Dental Clinic in 2021
We have listed the 5 most important and effective strategies of digital marketing for dental clinic in 2021, which can be leveraged to get more patients & improve visibility. In addition, these techniques are also quiet easy to implement.
1. Local Seo for dental clinics
Local SEO is local search engine optimization, breaking it into simple terms; Local SEO for a dental clinic is optimizing your online listing so that when someone searches for a keyword related to your expertise from your local area it displays your dental clinic.
For example, if a patient searches for “ Dental Clinic in Bandra” or “ Dental Clinic in Vashi”, here’s what local listings are displayed, enabling your patient to quickly “Get Directions”, “Call” or “Visit Website” to know more about you.
2. Website for Dental Clinics
Having a website for dental clinics makes you a brand.
Most of the dental clinics don’t have a website, maybe they don’t feel that important to have one, and that’s where you, by having a website for your clinic get a chance to stand out from the neighboring clinics.
By developing your website, you can use it like an online portfolio of your soo far practice of your dental clinic. Your prospects can easily visit your website, know about your services, compare the prices, read your previous patient reviews, book an appointment, and visit your clinic over the weekend.
Even if you don’t have multiple branches of your clinic, a website will make your clinic accessible to every prospect online in the neighboring area and beyond.
Even if any prospect is quite far from your locality, if he is satisfied by your website and reviews he would prefer your clinic instead of his local clinic, he would prefer traveling 10-15 km to visit your clinic. That’s how websites make an impact on your potential patients.
Opening a new branch in a different area could have cost you a fortune. However, with a website, you can increase brand awareness, build trust, establish brand authority, and capture leads from different areas at just a fraction of that cost. A website gives you 70% – 90% functionality of a physical branch at just 1% – 2% cost!
3. Social Media Marketing for Dental Clinics
When we pitch social media marketing strategy to any of our dental prospects, most of them counter us with one question “why do dentists need social media?”, and I explain in this way as follows;
Due to Jio, its been a revolution in India when it comes to the Internet. I don’t think there is anyone in the metro and tier 1 cities without a social media account.
To be in the business it is necessary for you to be wherever your potential patients are; Social Media! It definitely helps you scale your clinic in the long term.
An average person spends about 40 minutes on YouTube and about 35 minutes on Facebook (source: Social Media Today). There are over a billion users on Facebook, YouTube, Instagram, etc.
Being active on social media accounts like Facebook, Instagram, Twitter, Linkedin, etc helps you spread awareness and gain social trust among the people.
The more you are active on social media by posting a static photo on canva or video content, the more you will be on the top of your potential patient’s mind. So whenever someone feels to go for a dental checkup in your city, he/she will search directly for your brand (dental clinic) because of social trust and awareness.
4. Google ads for Dental clinics
Online PPC advertisements like Google ads are nothing like print advertisements. These online ads are cheap, reliable, measurable, trackable, and scalable.
If you do print advertising, you won’t be able to track how many people actually saw it, read it, and how much of them actually booked an appointment.
Rather in google ads, you can see how many of them actually saw, clicked your advertisement, called you, or booked an appointment. Whereas you can even control the amount you need to spend on advertising by tracking this data.
How Google Ads work for dental clinics ?
When someone searches for dental needs for example “Best Dentist in Mumbai”, they get to see the below result on google;
When someone clicks on the ad, you will be charged per click ( as you are the advertiser). So when he/she clicks on the ad, he/she will be directed to your website where you’ve already displayed your services, testimonials, and number, making him/her call or book an appointment.
5. Satisfying Patient experience
You can’t grow if your service is not satisfying, be it a dental clinic or any other business, Customer Service and experience plays a major role while making your dental clinic grow and scale.
You can use various dental marketing strategies, but if the fault is within your internal service, nothing can help you grow.
Here is how you can provide better customer/patient service and experience.
- Provide a unique experience to your customers. This unique experience can be the ambiance of your dental clinic or the way a patient is welcomed and talked to during his/her visit to the clinic.
- Customer/patient experience includes (but not limited to) the following points –
- Is the receptionist receiving patients in a friendly way?
- How well is your customer/patient greeted when they enter or exit your clinic
- Is the dentist educating the patient in a friendly way?
- How well does a dentist follow up with his patient’s post-treatment
- Customer/patient experience is basically the interaction the patient had with you, your staff, and your clinic in general.
While traditional marketing through radio, TV, and publications still has a role to play. However, it’s impossible to survive in the current market without implementing a strong digital marketing strategy for the dental clinic.
Implement all of the points above, and the visibility and reputation of the dental clinic will soon stand out. In turn, the bookings will come thicker and faster than ever before. If you need to learn more about any of these strategies, you can reach out to us to discuss more about your dental marketing strategy.